About Taiwan Excellence Awards
The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.
The selection of winning entries of the Taiwan Excellence Awards comprises two phases, the first phase involves the on-spot evaluation and selection of winning entries for the Taiwan Excellence Awards and compilation of the “Taiwan Excellence Gold and Silver Quality Award Shortlist” by the panelists. The second phase will involve the participation of international panelists to jointly determine the winning entries for the “Taiwan Excellence Gold Award”and ”Taiwan Excellence Silver Award” - the most prestigious award for exceptional products that will represent Taiwan. The mark of Taiwan Excellence has become a common brand for Taiwanese products with innovative values, renowned in the international market for the excellence and quality that are associated with the mark.
international panelists
Gold Award & Silver Award
Taiwan Excellence believes
that only innovation can bring
about change for a better life.
Therefore, Taiwan Excellence is committed to using wisdom and creativity to make sure Taiwan's best products enter into the everyday life of everyone, everywhere.
Taiwan Excellence is Taiwan’s proposition to the world on how to live an innovative life. Let cutting-edge technology lead the way to a better future.
Taiwan Excellence is closely interlinked with international markets. We are the steadfast partners for outstanding enterprises, sharing the beautiful fruits of win-win collaborations.
Taiwan Excellence features the most innovative and high-quality products from Taiwan. They allow people to chase their dreams and live an excellent life, every day.
THE BEST MADE IN TAIWAN
Taiwan Excellence is the chosen partner for Taiwan’s most innovative industry leaders to provide the world with first choice products for a higher quality way of life
Taiwan Excellence
Everyday Excellence
Innovation
Practical, user-friendly and optimized for our customers. A quality life for everyone everywhere.
Excellence
We are passionate about common goals built on a team spirit of enthusiasm and knowledge sharing.
Value that Justifies the Brand
Accessible and practical products that truly enhance daily life.
Dependable
We do what we promise, are responsive to demands, and are fully committed to success.
Empathy
We create win-win relationships through attentive care and warmth.
The symbol of Taiwan Excellence consists of six interwoven arcs, has its origins in the traditional Chinese cultural affnity for "completeness" or "wholeness." It has been registered in over a hundred countries to date, and its significance is as follows:
- The interwoven arcs represent the links connecting Taiwan with the world economy. The inner arcs represent the bonds of solidarity that unite Taiwan's manufacturers in the pursuit of excellence.
- The red color represents the passion that distinguishes Taiwan's local industries.
- The arcs are discrete yet form part of a larger pattern, suggesting the freewheeling, independent, yet orderly basis of Taiwan's economic structure.
- The geometric simplicity of the signature makes it appropriate for a wide range of applications and enterprises involved in the Taiwan Excellence program.
- The bold shape of the symbol reflects Taiwan's unequivocal dedication to quality.
- The intricate interweaving of the symbol's elements alludes to the complex map of Taiwan's industrial fabric, and demonstrates a strong attempt to globalize and internationalize.
What is Happy Run?
Taiwan Excellence Happy Run is a running and charity event held annually since 2014. With the slogan “Best Made in Taiwan”, Taiwan Excellence Happy Run hopes to promote a healthy daily lifestyle and excellence through the best products from Taiwan. Organized by Taiwan International Trade Administration (TITA) and hosted by Taiwan External Trade Development Council (TAITRA), this festive event has received tremendous response from the people of Indonesia, especially Jakarta and its surrounding areas.
Taiwan Excellence Happy Run has grown into one of the Indonesian runners’ favorites not only for its festive atmosphere but also for its dedication in promoting charity. In 2024, Taiwan Excellence, who also focusing on the Go Green with Taiwan campaign, together with Lindungi Hutan will hold a campaign to raise awareness of the environment by opening donations for runners in tree planting activities, which are expected to contribute to a better environment in Indonesia.
For the coming 9th Taiwan Excellence Happy Run 2024, it is estimated more than 5000 participants from various type of groups that will liven up this year. Participants are all welcome to experience the showcase of Taiwanese top brand products, games as well as special food and beverage featuring Taiwanese taste during the event. So, are you ready for the next Taiwan Excellence Happy Run 2024? DON'T MISS IT AND SEE YOU, RUNNERS!
About TAITRA
The Taiwan External Trade Development Council (TAITRA) is a non-profit foundation established by the Ministry of Economic Affairs by collaborating with private industries and associations to assist proprietors to expand their external trade operations. Facing the pressure from global competition, with a freer and more transparent market and rapidly changing online commerce, TAITRA is committed to boosting domestic businesses’ international marketing capabilities by offering prompt and effective services so as to work hand in hand with proprietors in pursuit of stable economic development for Taiwan. For developed nations in Europe, the U.S., Japan and major emerging markets including India, Vietnam, Indonesia, Malaysia, Philippines and China as the focus for external trade, TAITRA has taken the B2B and B2C characteristics of domestic businesses into consideration to facilitate the exportation of more Taiwanese products to the target markets through means of exhibition marketing, competition marketing, buzz marketing, advertising promotion, media PR, channel collaboration, promotional events and digital broadcasting in the hopes of achieving effective integrated use of resources, thereby boosting the awareness and preference for outstanding Taiwanese products and their industries for the target consumers and prospective buyers.
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